● ● ●   Ashay Bhave

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Design  ThaelyTex® & Thaely Y2K Pro   Thaely Reflex Series  Thaely Tech Tabis  Thaely Maryjanes  Thaely Drift Wood Clog (3D Printed)  SoleDXB Pop-up  Mall of Emirates Hologram Podium  Thaely Branding  Convertible Vest Totes & Bucket Hats  Subko Coffee X Thaely  Thaely Runway Collection (Apparel)  Animation played on the Burj Khalifa
         
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Tech Tabi Drop 1 Studio Campaign
Creative Direction
2025
For the first Tech Tabi studio shoot, I wanted to draw from the dark, atmospheric world of 80s cyberpunk anime, taking cues from Wicked City, Demon City Shinjuku, Ghost in the Shell and Akira. The aim was to create a retro futuristic world that felt cinematic, gritty and slightly dystopian. I wanted to emphasise the shoes’ reflective elements as almost glowing details, suggesting that the Tech Tabi belonged in neon lit streets and nocturnal cityscapes, where its reflective surfaces could really come alive.