Reflex Boots Campaign
Creative Direction
2023

For the Reflex Boot shoot, I wanted to create something extraordinary, magical and completely otherworldly. I was deeply inspired by the fantastical worlds of Frank Frazetta and the surreal, space-age glamour of Barbarella. I felt that a boot this bold and unconventional needed a campaign that was equally insane. We hired a mechanical bull and created laser gun props for the models, turning the shoot into something that felt part fashion editorial, part sci-fi fantasy. We also created a Frazetta-inspired artwork, had it large-format printed, and used it as the backdrop to immerse the entire shoot in this surreal world.