Reflex Runner Campaign
Creative Direction
2023

For the Reflex Runner, I wanted to shoot in Kishangarh, Rajasthan, at the marble waste dump, a surreal landscape that feels almost extraterrestrial. The stark white terrain and endless piles of discarded marble create the illusion of another planet, while the fact that it is actually a waste site creates an interesting tension with the recycled nature of the shoes. The campaign was kept simple: the model running through this otherworldly landscape, making the shoes feel as though they belonged in a world entirely unfamiliar to us.